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December 1, 2021 @ 10:41 am

Ep 202 Steve Wiideman on SEO Success and Effective Content Marketing

Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and eCommerce search engine optimization and paid search advertising.

Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda,Technicolor, Skechers, Meineke Car Care Centers, Applebee's, IHOP, Dole, and others, with emphasis on strategy, planning and campaign oversight.

Check out Wiideman Consulting Group here: https://www.wiideman.com/ 

Follow and listen to the Search Marketing Podcast here: https://www.wiideman.com/podcast

Steve has FANTASTIC LEARNING RESOURCES YOU NEED HERE: https://www.wiideman.com/learn 

Thank you so much for a great conversation, Steve!

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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November 17, 2021 @ 8:21 am

Ep 200 Rob Hirschfeld on RackN and Cracking the Code on Multi-Cloud and Metal Automation

Rob Hirschfeld is CEO and co-founder of RackN, leaders in physical and hybrid DevOps software. He has been in the cloud and infrastructure space for nearly 15 years

This is a special episode with Rob returning as the guest for his 4th podcast and for the commemorative 200th episode!  We discuss how to unlock the power of multi-cloud automation, the challenge of human ops, and how we are finally reaching an "overnight success" of true bare-metal provisioning and multi-cloud automation and operations.  

Follow Rob on Twitter here: https://twitter.com/zehicle 

Check out the awesome work by RackN here: https://rackn.com 

Subscribe and listen to the 2030.cloud podcast here: https://soundcloud.com/user-410091210 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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November 10, 2021 @ 9:55 am

Ep199 - Jarod Spiewak on Comet Fuel, Growth Strategy, and Honesty in Marketing

Jarod Spiewak is the founder of Comet Fuel, a boutique, strategy-first, agency that helps businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS.

We discuss the no-BS way to build your marketing presence, the challenges of products and automation that every entrepreneur and business needs to solve, and just explore lots of fun parts of marketing techniques and platform automation. 

Check out Comet Fuel here: https://cometfuel.com/

Check out Jarod's awesome and fun website here: https://jarodspiewak.com/

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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November 8, 2021 @ 8:00 am

Ep 201 Tyler Browder on Kubos, Mission Control, and Cloud Resiliency

Tyler Browder is the CEO and Co-Founder of Kubos, the world’s first cloud-based mission control software.

Kubos’s “Major Tom” software is a cutting edge mission control platform for low-earth orbit satellites. 

This very fun chat delves into the challenges of creating a true "mission control", the lessons of a founder, and also lots about how to build both products and a company.  Super fun discussion and thank you to Tyler for sharing time with me!

Check out Kubos here: https://www.kubos.com/ 

Connect with Tyler on LinkedIn here:  https://www.linkedin.com/in/tylerbrowder/ 

More about Techmill here:  https://www.hackntx.com/about-techmill 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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November 3, 2021 @ 10:52 am

Ep 198 Scott Schober on Identity Protection and CyberSecurity Techniques for Everyone

Scott N. Schober is the President and CEO of Berkeley Varitronics Systems (BVS), a forty-year-old New Jersey-based privately held company and leading provider of advanced, world-class wireless test and security solutions.

Schober also invented BVS’s cell phone detection tools, used to enforce a “no cell phone policy” in prisons and secure government facilities. Scott is a highly sought-after subject expert on the topic of cybersecurity.

Scott shares his story of his own recovery from identity theft, techniques we can all use to protect ourselves, and the challenges that are faced by everyday people in a growing increase of cyberwarfare and cybersecurity attacks.

Check out Scott's book: Hacked Again

Visit Scott's website at https://scottschober.com 

Thank you for the great lessons in this episode, Scott!

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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October 27, 2021 @ 3:14 pm

Ep 197 Daniel Cooper of LollyCo on Automating Growth and Business for True Human Improvement

Daniel Cooper spent the best part of two decades reviving and reinventing businesses across the globe, one line of code at a time. He believes that the future of work is both human and machine working together to free employees from boring and manual responsibilities.

Our very fun conversation dives into both how the human and technology aspects of business operations can be improved, how to design for growth, and it's also just a great discussion that you will thorooughly enjoy.

Check out Daniel on LinkedIn here: https://www.linkedin.com/in/daniel-cooper-03422a42

Check out Lolly.co here: https://lolly.co 

Learn about Upgrade, the book here:  https://lolly.co/books/upgrade/ 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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October 20, 2021 @ 8:34 am

Ep 196 Mo Gawdat is Solving for Happy and Unpacking AI Challenges in Scary Smart

After a 30 year career in tech and serving as Chief Business Officer at Google [X], Google's 'moonshot factory' of innovation, Mo has made happiness his primary topic of research, diving deeply into literature and conversing on the topic with some of the wisest people in the world.

In 2014, motivated by the tragic loss of his son, Ali, Mo began pouring his findings into his international bestselling book, Solve for Happy: Engineer Your Path to Joy. He's also the host of the Slo Mo podcast which is a great listen.

Mo's most recent book Scary Smart has just been released and both of these books are legitimate must-reads! 

We discuss the reason that adversity and loss affect us, how to overcome negativity, techniques to reach emotional equilibrium, and the deep challenges of AI and ethics as you'll read further on in Scary Smart. 

Find Mo here at his website:  https://mogawdat.com 

Read Solve for Happy here: https://amzn.to/3vs6vA9 

Read Scary Smart here:  https://amzn.to/3B33p6G 

Check out the Slo Mo podcast here: https://www.mogawdat.com/podcast 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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October 13, 2021 @ 12:55 pm

Ep 195 Randy Herbertson on Storytelling, Brand, and Identity for Entrepreneurs and Businesses

Randy is a recognized brand strategist, conceptor, and creative director with over twenty-five years of marketing and innovation experience in the client, agency and media worlds, from entrepreneurial to corporate environments.

We discuss the power and importance of storytelling, the choice of medium (and platform), plus core lessons and fundamentals that every entrepreneur or business needs to embrace to successfully amplify their message and value.

Check out The Visual Brand here: https://www.thevisualbrand.com/ 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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October 7, 2021 @ 2:47 pm

Ep 194 Rob Carpenter on Conversational AI, Ethics, and Empowering Humans with Technology

Rob Carpenter is the CEO and Founder of Valyant AI, the first Artificially Intelligent “Digital Employee” to work directly alongside employees in customer facing roles. Valyant’s AI “Holly” works in fast food restaurants to greet customers at the drive-thru post, answer questions and take food orders. The revolutionary nature of this technology is that it pulls AI from being a hidden back-office tool, to something that feels like a real staff member, which humanizes a brands personality and brings the AI
experience front and center to a physical location.

We discuss the power of their technology, the ethics of AI and the effect on jobs, plus how to empower people with technology and in the startup ecosystem.  Another great chat that is a must-listen for founders everywhere.

Check out Valyant AI here: https://valyant.ai/

Connect with Rob on LinkedIn here: https://www.linkedin.com/in/rob-carpenter/ 

Thanks for a great chat, Rob!

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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September 27, 2021 @ 9:33 am

Ep 193 Ted Harrington on Being Hackable, Preventing the Personal Hack, and Good Security Practices

Ted Harrington is a best-selling auther of a book called HACKABLE: How to Do Application Security Right, and an Executive Partner at Independent Security Evaluators (ISE).

ISE is a company of ethical hackers most commonly known for our work hacking cars, medical devices, web applications, and password managers and they've helped hundreds of companies fix tens of thousands of security vulnerabilities, including Google, Amazon, and Netflix.

We discuss the challenges of security in every day tech, enterprise and personal infosec practices we can all embrace easily, and why it's so easy to slip on security but equally easy to prevent hacking.

Follow Ted at https://tedharrington.com and check out ISE at https://ise.io 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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September 22, 2021 @ 9:33 am

Ep 192 Justin Esgar on Growth, Bootstrapping, and Building Your Biz from the App Up

Justin grew up reading computer magazines and built PCs for a living in college.

His obsessive curiosity for leveraging technology to advance businesses led him to create the first digital PDF signature tool ‘SignMyPad’ before Adobe and DocuSign came to market. He launched a tech consulting company Virtua Consulting Group which has grown double-digit percentages every year since 2008.

We cover everything from the app economy to building up your side-hustle, the challenges and advantages of bootstrapping, and how you can outsource a lot to get you growing. 

Check out Justin's book here:  https://amzn.to/3zjocC0  

Visit Virtual Consulting here: https://www.virtuaconsulting.com/ 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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September 17, 2021 @ 9:51 am

Ep 191 Tony Martignetti on Inspired Life, Doing Good, and Finding Purpose

Tony Martignetti is on a mission to elevate leaders and equip them with the tools to navigate through change. He guides leaders who are ready to be elevated by clarifying their focus so they can transform their professional lives and realize their true potential.

He's the founder of Inspired Purpose Coach and his passion and commitment will be apparent in our conversation. It was a real inspiration and a pleasure to share time with Tony and I hope you enjoy it as much as I did. 

We discuss everything from habit making, finding your purpose, doing good for you and for others, and why the typical self-help books are leading you nowhere.

Follow Tony easily on all his social channels here: https://linktr.ee/inspiredcoach 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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September 9, 2021 @ 1:49 pm

Ep 190 Kirk Marple of Unstruk Data on the Unstructured Data Challenge and Lessons of a Technical Founder

Kirk Marple is the CEO and Founder of Unstruk Data, a new company that is Building the industry’s leading Unstructured Data Warehouse for automating data preparation via metadata enrichment, integrated compute, and graph-based search.

We discuss the approach to customer-led product development, being a tehcnical founder, pragmatic product management, and the role of being a founder and CEO during the early years of a startup. Thank you for the great lessons!

Check out Unstruk Data here: https://www.unstruk.com/

Connect with Kirk on LinkedIn here:  https://www.linkedin.com/in/kirkmarple/ 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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August 31, 2021 @ 2:26 pm

Ep 189 Ryan Estes of Kitcaster on Podcasting and Connecting Through Conversational Media

Ryan Estes is the co-founder of Kitcaster. He validates and scales Kitcaster products. Prior to Kitcaster, Ryan owned a media and marketing agency for 10 years. For eight of those years, he has hosted the founder's podcast Talklaunch.

We talk through the power of podcasting as a medium, how conversational media is the basically table stakes for companies, and also have a ton of fun diving into why we do what we do in podcasting and media in general.

Thank you for a great conversation, Ryan!

Check out Kitcaster here: https://kitcaster.com/discoposse/

Follow Ryan on LinkedIn here: https://www.linkedin.com/in/estesryan/ 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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August 24, 2021 @ 6:02 pm

Ep 188 Carl Gould of 7 Stage Advisors on Growing Successful Teams and Businesses

Carl Gould is a business growth expert, author and serial entrepreneur. His career started by accident when he broke his leg and dropped out of his undergraduate accounting and finance program. At eighteen, he turned to what he knew best- landscaping- and his business growth endeavors began as he doubled his business each year for the next five years until it sold. Since then Carl has built three multi-million dollar businesses before age 40, and advises others on successful growth strategy.

Carl and I explore many important aspects and lessons around growing and starting a business, the importance of leadership, empathy, team, and understanding process flow to succeed in scaling. 

Check out Carl Gould at 7 Stage Advisors here: https://7stageadvisors.com/ 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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August 20, 2021 @ 1:55 pm

Ep 187 Tony D’Urso on Vision, Values, and Business Growth

Tony D’Urso is the host of The Tony D’Urso show on the VoiceAmerica Influencers channel. This show highlights successful entrepreneurs and humanitarian endeavors as well as the noteworthy career achievements of others. The Tony D’Urso Show was born from a combination of his previous two series, Revenue Chat Radio and The Spotlight with Tony D’Urso

We discuss how Tony motivates himself and others to create opportunity, map values and a vision to business success, and how to do good for each other as we navigate an increasingly challenging business and world environment. 

Check out Tony's show on Voice America here: https://www.voiceamerica.com/show/2667/the-tony-durso-show

Visit Tony's website here: https://tonydurso.com

Get your own copy of The Vision Map here: https://tonydurso.com/product/vision-map/ 

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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August 17, 2021 @ 3:09 pm

Ep 186 Evan Cummack and Savvy Peterson on Optimizing Human and Business Potential

Evan Cummack is the CEO of Fin, a company aiming to shape the future of work, founded by former Facebook VP Sam Lessin and Venmo Co-Founder Andrew Kortina.

Prior to Fin, Evan was a General Manager at Twilio where he joined in 2011 as one of the company’s early employees and helped to shape the company’s unique “middle out” sales strategy.

Savvy Peterson is making the future less scary building communities & scaling empathy through her work at the Savvy Millennial

We discuss the core platform and approach by Fin, how optimizing team performance has been able to reshape organizations and customer experience, plus how the community and customer engagement has proven to be fundamental to the growth of the platform and company. 

Thank you Evan and Savvy for such a dynamic and informative conversation!

This episode is brought to you by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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August 9, 2021 @ 1:03 pm

Ep 185 Emily Jillette on Philanthropy, and Balancing a Life with Purpose

Emily Jillette is a mom of two, wife, producer, and philanthropist. She has been involved in philanthropic work from her home in Las Vegas and continues to be an active local voice and contributor to many important charities and groups.

When she's not busy with producing great film and TV work, she's also heavily involved in the continued success of her family which includes her husband Penn Jillette whom folks may know from the longest running magic show in Las Vegas, Penn and Teller.

We discuss the power of doing good, how to choose where you can be effective with both time and money for charitable giving, and how she and her family have maintained a busy and happy life while balancing a very busy public schedule and still staying involved.

Emily is also a marathon finisher and puzzle afficianado. It was a real pleasure to share time and I hope you enjoy the conversation as much as I did!

Here are the charitable organizations that were mentioned in the podcast:

Tyler Robinson Foundation

Opportunity Village

My Possibilities

Connect with Emily on Twitter here: https://twitter.com/emilyjillette

This episode is sponsored by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

 

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August 4, 2021 @ 9:22 am

Ep 184 Chris Hull of Otus on Empowering the Educational System with Technology and Effective Product Management

Chris is the Co-Founder and CPO at Otus. Otus is the first edtech platform to centralize learning management, assessment, and data for educators, students, and families. Chris was also named a “20 To Watch” Educational Technology Leader by the National School Boards Association.

Our conversation spreads across both the challenges of education, remote teaching, empowering students and teachers alike, and how Chris became an effective founder and CPO (Chief Product Officer) by leveraging learning and a great team.

Check out Otus here: https://otus.com/ 

Connect with Chris on LinkedIn: https://www.linkedin.com/in/chull9/ 

This episode is sponsored by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

 

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July 29, 2021 @ 3:51 pm

Ep 183 Eric Geier of Puresurance on Innovation, Transparency, Healthcare, and Motivation

Eric Geier is the CEO and founder of Puresurance, advising business owners and entrepreneurs on the implementation of life insurance as a retirement vehicle and custom designed health coverage solutions.

Prior to founding Puresurance, Eric had 25 years of experience on Wall Street. Puresurance is helping him to achieve his lifelong goal of helping people with their personal finances and retirement plans.

We discuss the challenges of transparency in healthcare and business, plus Eric shares amazing lessons on how he motivates himself and stays customer obsessed which also allows him to give back in many other ways. He's a real inspiration and this is a great conversation.

Connect with Eric on LinkedIn here:  https://www.linkedin.com/in/ericgeier/ 

Check out Puresurance here: https://puresurance.com 

This episode is sponsored by Veeam Software and the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals and Diabolical Coffee plus the great folks over at Fiverr

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